Why do we need a “WHY”?

We often hear that we need a “WHY”, a powerful “WHY”, but what does this mean? Does it really possess the magic that some people seem to rant about?

The answer is yes, without a doubt our “WHY” is our fuel and our motivation. The key is to understand what our real “WHY” is. Ever heard of the “5 WHYS”? This is a simple principle for discovering the true reason we do something. Let’s take a look at this. If you believe your “WHY” for earning a lot of money is to pay the bills, you will not be really that motivated to be paying for things you have already enjoyed.

However, if we drill down as to why we want to pay the bills and then why we want to do that and so on until we reach the 5th “WHY”, chances are very good that this particular “WHY” will be the real reason you want to earn a lot of money. It may be to be debt free, giving you financial freedom in retirement so you can travel the world.

Let’s examine the motivation then of each of the “WHY”s:-

  1. I need to earn a lot of money to pay my bills!
  2. I need to earn a lot of money so I can travel the world in my retirement!

Which “WHY” do you believe will motivate you the most to do whatever it takes to get the income needed?

More importantly, which “WHY” do you feel will push you through any obstacles that might get in the way?

If you said the second then you are beginning to understand why we need a powerful “WHY”.

If you want more information on attracting abundance in your life, why not register for our FREE GIFT on How to Optimise Your Life?



An enemy I had, whose face I stoutly strove to know.

For hard he dogged my steps unseen, wherever I did go.

My plans he balked, my aims he foiled, he blocked my onward way.

When for some lofty goal I toiled, he grimly said me, ‘NAY’.

One night I seized and held him fast, from him the veil did draw,

I looked upon his face at last and lo …… myself I saw

Paul J Meyer

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